Facebook Wants to Monetize Your Face

Facebook Wants to Monetize Your Face

by Fox Van Allen for Techlicious

A proposed change in Faceboook’s Data Use policy will permit the social media giant to use your name and profile picture in their online ads.–PC Pitstop.

Hey everyone! Get ready for your close up – effective September 5, Facebook is ready to make you a star in commercials whether you want to be or not.

Facebook proposed a change to its Data Use Policy (PDF) yesterday that scrubs a sentence saying you can “use your privacy settings to limit how your name and profile picture may be associated with commercial, sponsored, or related content (such as a brand you like) served or enhanced by us.” It has now been replaced by a sentence that says, well … precisely the opposite.

“You give us permission to use your name and profile picture, content, and information in connection with commercial, sponsored, or related content (such as a brand you like),” reads the new text. “This means, for example, that you permit a business or other entity to pay us to display your name and/or profile picture with your consent or information, without any compensation to you.”

If you have kids who use Facebook, their likeness can be used in ads too. “If you are under the age of eighteen (18) … you represent that at least one of your parents or legal guardians has also agreed to the terms of this section (and the use of your name, profile, picture, content, and information) on your behalf.”

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This excerpt appears with the permission of Techlicious.

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10 thoughts on “Facebook Wants to Monetize Your Face”

  1. Jørgen Weihrauch

    I don`t give permit to use my mane or something els from my profile. If they do it I shut down that's for sure.

  2. Syeah, I was thinking the same. Good luck on them selling general people. Usually they hire pretty looking people for ads, and also Photoshop them and make them up and stuff, so… What's the point? Trying to be "realistic"? "Dark & gritty" and "edgy"? LOL

  3. Maybe it's to give Myspace another chance. I'm not a great looking guy, but I'll be damned if facebook is going to make money on my mug, and not compensate me in some way!

  4. Patricia Kopp Cooper

    Okay friends , who wants to close their Facebook account and go to wmail posts.. we can all send group emails to each other and f do the same thing as we do here! we can even chat in messenger and gmail..

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