Gartner reports that total US shipment of PC were down 6.6% year on year for Q1 of 2016. Our analysis looks at the brands of the Windows PCs that ran PC Pitstop scans during the past several years. The PCs installed base analysis reveals that both desktops and portables have shown a consolidation of brand preference.
PCs Installed Base
HP appears to be the beneficiary of brand choice for both the desktop and portables PC branded systems.
Its interesting to note that the two leading brands of HP and Dell currently makes up over 50% of PCs in use.
Brand Loyalty – Have the rules changed?
As the maturity phase of the PC industry continues, consumer behaviors also change. Brand loyalty is a consumer behavior that often changes as an industry matures. An argument can be made that with the increased availability of online reviews and ratings, some folks might rely less on their past experiences. Online reviews and ratings always need to be scrutinized for honesty and reliability. However these reviews often give the consumers a wonderful resource for making educated purchases.
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