Search Scout: No Merit Badge

Search Scout is one of the features of the Gator Advertising Information Network (GAIN). Gator has a partnership with Overture Services to display keyword-based text ads. The GAIN background software monitors the web pages you visit and the information you enter into search forms. If GAIN determines that you are doing a web search, or you are visiting sites that are associated with particular keywords, Search Scout kicks into action and displays Overture advertising or other results that match the keywords.

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Overture and Gator

Several companies that have contacted PC Pitstop are puzzled how they could be associated with Gator when they honestly don’t believe their company does business with Gator Corporation. Our first thought was that there was simply someone else in the organization responsible for advertising through the Gator Advertising Information Network (GAIN), or perhaps that a third-party ad agency they hired was responsible for placing Gator advertising. (For example, adware has caused concern for companies such as Toyota.) However, we have found another way that many companies may unwittingly be advertising on Gator through its partnership with Overture and the Search Scout feature.

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Holiday Shopping

HAPPY Holidays, everyone! In our family, each person makes a list of the gifts they would like to receive, and then my mom decides who needs to buy what for each person. We used to do it the old-fashioned way, but this way is so much better. Everyone gets what they want, and we can spend the day after Christmas enjoying each other’s company instead of running to the store to return gifts.

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